One of the significant characteristics of the Millennials and Gen Z generation groups is the tendency to be mobile-focused. Organizations are putting more recruitment efforts to target this group because they are representative for the modern candidate pools. They are trying their best to fulfill their needs to communicate with employers in an organization which cares about them. Using the new types of technologies such as text recruiting are offering business new opportunities to build relationships in new approaches, enabling business owners’ desire into reality. It is true that text messaging is constantly changing the ways recruitment and shape their talent acquisition campaign.
The benefit of text recruiting
Smartphone are reported to be used by 75 percent of adults and the number of global users is expected to reach 5 billion in 2019. Moreover, it is also estimated that about 80 percent of people are frequently using text message for business purpose. That is to say, the recruitment arsenal for business are being further diversified with the appearance of smartphones accompanying with email and other communication forms.
Using mobile recruitment as an IT factor has been around for some time; however, new ways are introduced to make the most out of this channel. One example is to text job postings directly to potential candidates rather than emailing them or posting them on numerous job boards online. Text recruiting help business owners to cut down one middle-men traditional cost, delivering your job description right in their palm.
According to the recent recruitment survey by Faro Recruitment Vietnam, about 78 percent of candidates who have smartphones would be likely to apply for a new position through the mobile portal. In addition, 73% of job seekers would rather receive customized job news through text mobile. The advantage of text recruiting is the ability to connect business with candidates on a personal level in just a blink of an eye. It has proved to be an attractive channel to maintain the relationship with the talent pool.
Another important reason for using text recruitment is that candidates have the tendency to trust companies that make the first move in communication and quickly respond to their enquiry. On the other hand, if your candidates do not receive response, even from their favorite workplace, they will fell being ignored.
Statistically, it is calculated that the open rate of text messages is 98 percent, which is more than 4 times higher than emails (23 percent open rate). In other words, it is quite a waste of time and resources to build a talent acquisition campaign just based on emails. Regardless of the final results, you are nearly receiving 100% return on investment. In short, sending job postings via text messages results in more impressions than via email.
Above are some reasons why recruiters love texting candidates. Globally, it is estimated that over 60 percent of recruiters are exploiting the text messages channel to make connection with candidates and it is understandable. Most millennials cannot go everywhere without their phone; therefore, using the notification systems of mobile can help candidates to reach them everywhere in the same approach they contact with friends.