With the development of digital technology, traditional recruitment has been transformed into a new form. In particular, the social network recruitment channel has been thoroughly applied by businesses. Although this form of recruitment possesses many advantages, there are still shortcomings. In this article, let's learn more about the social media recruitment channel with Faro Vietnam!

What is a social media recruitment channel?

This is a form of recruitment using social networking platforms such as Facebook, Zalo, Youtube, Twitter, LinkedIn, Pinterest, Instagram, forums, groups to recruit. Its outstanding features include operating on the internet platform, creating self-publishing information, sharing with friends, storing profiles as statuses and easily decentralizing those who see that profile. In addition, this recruitment channel also connects accounts with each other so candidates or employers can reach each other.

What are the advantages of social media recruitment channels?

With the rapid development of global social networks, employers have an effective talent recruitment tool. The social media recruitment channel possesses many outstanding upsides such as:

- Expand the scope of candidate search for employers. For example, Facebook, it currently has 2.19 billion users. As can be seen, only an odd number of these Facebook users is enough for businesses to search for a huge number of candidates. This proves the strength of the social media recruitment channel and at the same time helps businesses connect a large number of candidate profiles compared to other recruitment channels. Moreover, the source of candidates can also extend beyond the borders of a country and so your chances of having the right talent are extremely strong.
- The candidates businesses find on social media recruitment channels are definitely tech-savy. Besides, they are also sensitive to the times and trends. As a result, candidates on this recruitment channel will be extremely potential.
- The information posted on the social network recruitment channel is mostly free of charge and only when businesses want to expand the information to all accounts, there is a fee for the manager. Although there is a fee, the prices are quite low. Therefore, social media recruitment channels are chosen by many businesses to use.
- Through group meetings are the functions that social networking sites reach to users that employers can connect with the target group of candidates they desire. From there, businesses will find the right audience, the right nature of the job and shorten the recruitment time.
- Social recruiting channels will help businesses better understand candidates through their social media status history. From there, businesses assess a part of the candidate's ability and personality.

What are the disadvantages of social media recruitment channels?

Despite possessing many of the above advantages, social networking recruitment channels still have certain downsides. As follows:

- With negative comments, false information may appear under the business's job posting. Even if the truth is not known, candidates will read it and they will more or less have a negative impact on the business. From there, the candidate is easily attacked by competitors.
- To impress the readers, the job postings on social networks do not follow the orthodoxy in presentation format. And of course, those messages are easy to cause conflicting opinions. Therefore, once posting news on social networks, it is necessary to carefully review the post, and decentralize the relative authority to avoid bad comments.
- An obvious disadvantage when applying to the social network recruitment channel is that the post is easy to drift, affecting the attraction of the following of candidates.

If businesses have any questions regarding the social media recruitment channel, please contact our hotline immediately!

Read more: recruitment agency in vietnam