Good job, good corporate culture and attractive salary but many vacancies of your company can't find candidates forever. The main reason is your own job advertisement. According to the survey, one of the factors that attracts the attention of candidates is whether the job posting is attractive and interesting. So how to have a good and attractive job advertisement?
In fact, a job posting not only conveys information about salary, bonus and regime, but also creates trust in the candidate's heart. Words in the postings must be new, attractive and serious but not lacking in humor. In this article, Faro will share with you some steps to write good and attractive job advertisements that not all HR companies know.
Title job advertisement
Whether it is a casual article or a job posting, it must have an attractive title. You should not make the title too rigid but vivid. Of course, don't put sensational headlines which make the candidate feel like it's hard to believe in the authenticity of the job posting.
In addition, you should incorporate factors related to the regime such as salary, bonus, promotion promise, etc.
One thing deserving attention is the good and attractive title but not too long and rambling.
Show candidates what they will benefit from working in your company. You should post all the requirements of the job and the job position that the company is hiring for. Then, describe the benefits that the candidate will enjoy such as an attractive salary, good benefits, training and more importantly, the opportunity for promotion after a period of time.
Job descriptions should be as clear and detailed as possible. Do not write too long, rambling and vague that the reader cannot clearly imagine what they will do in this job position.
You should also learn how to turn a negative at work into a positive. Readers often like requirements that come with benefits.
A humorous and witty job posting will attract the reader's attention more than a regular posting with dense technical words. You should create interest and curiosity for readers.
Certain information must be included in the message
As mentioned, job postings need to include clear and coherent information, flowery but not unintelligible. So what items will a good job posting need to have?
- Company information
First of all, you need to specify your company information. Let the candidate see the scale of the company, the history of operations and especially the office address as well as the website to create trust.
- Job description
After the brief introduction of the company, it should be the job description. Do not write too long because the reader is easily bored. You should always include the job description at the beginning so that readers can access it immediately.
The description should be detailed and precise. Absolutely do not use words that are too flowery and exaggerated, it should be described in the most honest way. The excellent performance in this section will help you find "honest" candidates without facing hundreds of applications but still not get the desired candidates in the end.
This description should be clearly divided into 2 parts. Firstly, it is the basic requirements and then, being the more detailed requirements. This section is mainly about the skills needed for the job.
- Information about salary, bonus and regime
This is the part that most workers are interested in. Please state the salary they receive for this position. Do not forget to mention attractive bonuses to increase the attractiveness.
Here are a few tips to support you to get excellent job advertisements. Do not forget to visit Faro every day to learn more good knowledge about recruitment.