Tell everybody about your brand
In every job advertisement, you need to add in your company information. Why wait until that moment for applicants to know about you, and know so little? By adding a corporate branding strategy into your talent acquisition long term plan, your vacancy announcement would be much more attractive from the time they hear your company name via media.
Branding is a valuable strategy, which needs a consistence experience to employees and clients, making the firm stand out from other competition. However, Brand is much more complex and convey more factors than just the brand name, website, logo.
Companies of any size or age have their own brand, which is a reflection of what a firm represents. There have been many researches showing the aid of employer branding during the talent acquisition process. According to the statistics of Ultimate list of Employer brand provided by LinkedIn, around 55% of business leaders globally employ proactive approach in their branding strategies. Moreover, brand strategy is estimated to help organization see a decrease of 28% in overall employee turnover. It is also suggested that more than a half of candidate research into company website, social media and mentions beforehand to understand employer value.
Another problem can be pointed here for company neglecting the promotion of corporate brand. If you do not take the opportunity to transfer your brand message in your own way, surely others will do it for you, without being your desirable narrative. Back to the date of 10 years ago, it has been a perquisite to have an attractive career website, but today you need way more than that. Your site is a must to showcase your specialties to potential employees, your brand message should also be carried out through all company’s marketing material, both online and of life. For example, putting video testimonials and post stories from current staff in the organization, describing the working environment and highlight the enjoyment of working at your firm would create a positive image among prospective candidates.
Take advantage of online channels
In the modern world today, transferring brand message through social media is not only a trend but also a must, which will benefit you with cost-effective results. With the booming of smart devices, employees will undoubtedly share their thoughts and experiences at the organization through platforms such as Facebook, LinkedIn, Twitter.
Talent acquisition and successful recruitment require continuous conversation. Once you have set up your first contact with target candidate, it is highly advised that company keep regular communication to achieve candidate engagement. Make a series of up-to-date storytelling through landing pages with many real videos feature staff relevant to the posted job roles. Storytelling is effective because it includes the story of real employee rather than the faceless organization. Engaging narratives featuring real human will have you attract the right type of candidates who would see themselves in similar role within the company.
In the modern era of recruitment, the lines are blurred between talent acquisition and marketing. Faro Vietnam with professional staffs having insight knowledge in human resources, recruitment and marketing with have you to create the right strategy that target the three most-searched factors for job-seekers: company culture, working environment and career progression.