JOB PURPOSE
To control, deep understand and do activities for Vietnam Printer market to achieve company sales target. Monitor and analyse competitors (their sales/marketing/distribution/pricing activities). Maintain existing customer and develop new customers. Conduct product training/workshops for sales and Distributors/Dealers to deliver high value product and service that meet customer satisfaction.
CRITICAL ACCOUNTABILITIES
1. Product Management & Marketing
Market intelligence. Track, gather, analyse & report market trend & competitor activities;
Support all ATL (eg: advertising) & BTL (eg: public events) sales promotions implementation and administration. Review & analyse ROI;
Conduct sales training (both online and offline);
Price management. Channel pricing communications. Support price discount management;
Sales forecasting.
2. Channel Development
Channel mapping. Identify, assess & appoint channel partners;
Conduct regular sales calls targeting top resellers;
Monitor storefront merchandising implementation at key retailers.
3. Business Development
Direct end user engagements of key large corporates & relevant market segments to assess needs;
Support channel partners for major projects/tenders. Engage key end user decision makers to establish competitive situation & promote winning preposition.
