At Faro Recruitment Vietnam, our talent acquisition strategy is executed across a variety of marketing and advertising channels and platforms. Our professional team consisting of industry expert is constantly finding the best talent sources for our clients.
One of the most significant networks that contribute to our successful result is Googe Adwords. Google AdWords is a powerful tool to let advertisers buy advertisement position at Google search result and in Googles’ partner sites including YouTube.
According to a SEO research at Talent Hero, at least there are 4,250 monthly queries regarding recruitment in the USA. Therefore, by placing your job advertisement on top at Google Search, you will have a chance of accessing 4,250 potential candidates each month to generate new actual lead.
Below are the top three reasons that investing in Google AdWords might be the right choice for your recruitment campaign.
1. Trackable metrics and data
Unlike OOH, the best thing about internet marketing and advertising is the availability of data and detailed report. With Google AdWords, advertisers can easily measure their job advertisement by a wide variety of KPI. Employers can optimize their campaign in order to achieve the desirable CPC (cost per click), CPA (cost per apply), ROAS (return on ad spend). The goals and KPI may be different depending on each advertiser thanks to the variety of metrics provided by Google AdWords.
Moreover, using Google AdWords, you can find immediate clients at a highly reasonable cost.
2. Cost effectiveness
Google AdWords is considered as one the most cost-effective advertising platforms because it only costs when somebody take action on your ad. These actions may include clicking on your ad, watching your video or searching for your keywords.
You can even have full control over your budget by offering the option to optimize spending by daily budget or lifetime budget. In order to maximize ROARS, our expert will help you to constantly monitor and optimize campaign, changing the budget to achieve the maximum efficiency.
3. Creating engagement
Google earns an average of $17.4 billion in a quarter from ad sales as a proof that people are more and more investing in this channel to create effective campaign. Google is almost everything you need to know on the Internet. People instantly think about search engine when talking about Google; however, not everybody recognize the power of this channel. In fact, Google can reach a majority of the world’s population via their diverse advertising format including Google Search or Google Display Network (GDN).
By acquiring YouTube on 2016, the video channel alone can attract more than 30 million daily users. The great amount of traffic has enabled YouTube to be one of the most effective advertising channels. But the thing that really sells is the large number of engagement that recruiters can benefit from their paid recruitment advertising. By using the video ad on YouTube, advertisers will not have to pay for users who skip the ad. The payment is surely worth the engagement. Therefore, at Faro Recruitment Vietnam, we suggest to include YouTube ads in the ad mix of your campaign in order to maximize the frequent quality engagement.