To expand Epson Commercial & Industrial Printer business in Vietnam.
To control, deep understand and do activities for Vietnam C&I Printer market to achieve company sales
target. Monitor and analyse competitors (their sales/marketing/distribution/pricing activities). Maintain
existing customer and develop new customers. Conduct product training/workshops for sales and
Distributors/Dealers to deliver high value product and service that meet customer satisfaction.

Product Management &
Marketing
40% 1. Market intelligence. Track, gather, analyse & report
market trend & competitor activities.
2. Support all ATL (eg: advertising) & BTL (eg: public
events) sales promotions implementation and
administration. Review & analyse ROI.
3. Conduct sales training.
4. Price management. Channel pricing
communications. Support price discount
management.
5. Sales forecasting.
1. Timely & accurate market information to support
decision making. Updated & accurate
information on trade regulations & government
policies.
2. Achieves set sales/marketing objectives both
strategic & tactical. A & P expenditure within
budget & policies.
3. Skilled & knowledgeable channel sales force.
4. Adherence to price policies & sales policies.
Timely implementation of market pricing.
5. Timely & rationalized submission. Optimal
channel inventory.
Channel development &
management
30% 1. Channel mapping. Identify, assess & appoint
channel partners.
2. Conduct regular sales calls targeting key partners.
3. Monitor channel partners purchase, sales and
inventory

1. Capable & committed channel partners.
2. Achieve EVL & channel sales targets.
3. Top of mind recall amongst channel and end
users. Prominent & correct product messaging
in the market.
Business development 30% 1. Direct end user engagements of key large
corporates & relevant market segments to assess
needs.
2. Support channel partners for major
projects/tenders. Engage key end user decision
makers to establish competitive situation & promote
winning preposition.
1. High brand recall. Updated & accurate
information on market needs. Estimated sales
potential.
2. Win major tenders.
 

3. MAJOR CHALLENGES
Describe the major challenges you face in carrying out your job, and what you do in order to
overcome them.
• Resolving channel conflicts eg: price war. Clear guidelines/policies and pragmatic
enforcement to maintain channel motivation.
• Identifying suitable channel partners particularly in emerging region/cities. Extensive
market combing needed at beginning.
4. KEY DECISIONS/DIMENSIONS
a. Describe 1 or 2 typical decisions you have to make, in the course of your job.
• Prioritizing work based on strategic potential and effort/resource required.
b. List the data which will reflect the scope and scale of activities concerning your job.
(These should be quantifiable numerical amounts)To expand Epson Commercial & Industrial Printer business in Vietnam.

To control, deep understand and do activities for Vietnam C&I Printer market to achieve company sales
target. Monitor and analyse competitors (their sales/marketing/distribution/pricing activities). Maintain
existing customer and develop new customers. Conduct product training/workshops for sales and
Distributors/Dealers to deliver high value product and service that meet customer satisfaction.