Summary
Would you like to empower education in Viet Nam? Are you interested in education and would like to use your marketing skills for social impact?
We are is looking for a dynamic Marketing Lead to help scale our business and take us to the next level. You will be responsible for marketing projects within the business, with a particular focus on growing our brand awareness and expanding our customer base.
About you
You are proactive and a self-starter and passionate about the work you do.
You have a few years marketing experience and are keen to join a small, growing organisation where you can make a real impact.
You have a real competency when it comes to digital marketing and are keen to show how you can use your abilities to increase sales and traction.
Key responsibilities
As the Marketing lead, you will own the communication of company’s solution to prospective and returning customers. Responsibilities include:
Marketing strategy:
• Plan marketing strategy and social media strategy.
• Ownership of branding and communications.
• Market research and customer insights; analyse trends to inform marketing strategy.
• Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring you meet sales goals.
• Manage resources to execute marketing strategy.
B2B marketing (high priority):
• Develop strategic partnerships.
• Organise the monthly webinars and events.
• Promote company to K-12 Schools, after-school tutoring centers.
• B2C marketing.
• Expand customer base for private tutoring teachers.
• Improve customer traction.
• Produce customer communications and content.
• Digital marketing day to day.
• Managing and utilizing all digital sales channels and tools, including analytics, SEO, CRM systems. to undertake analyses of sales performance and strategy success.
• Social media strategy and communications.