Key responsibilities:
1. Business Development
• Responsible for business development activities and executing market strategies in assigned territories supporting sales to meet business objectives
• Prospect, qualifies and generates sales leads from different channels
• Collaborate effectively with internal stakeholders such as sales, technical, application, R&D, product management, market management and business units
• Conduct market research to identify new markets and customer needs
• Acquire product/market knowledge and pitching them internally and externally
• Proactive new market/customers identification and formulate market approach action plan to achieve success
• Oversees and accountable for generating sales/project pipeline together with sales
• Drive and develop General Industries market across SEA except Philippines
• Attend trade exhibitions, conferences and marketing events
• Achieve KPIs as defined and set by Marketing Manager, SEA
2. Marketing Communication
• Support sales initiatives and marketing activities including customer tech days, seminars, workshops and trade exhibitions
• Develop marketing collaterals to support sales activities
• Translation and maintenance of local website contents keeping it up to date
• Support SEO/SEM initiatives from the regional marketing communication team ensuring high ranking of tesa website in the search engines
• Act as a digital subject matter expert for SEA, staying abreast of developments and best practices.
• Coordinates with regional marketing communication team to implement brand communication strategy for SEA
• Act as the Brand Ambassador for SEA, ensure 4-eye principle rule apply to all communication materials.
• Hands-on on digital tools including CMS, PIM, Google Analytics, and other marketing automation tool
