When it comes to recruiting the best candidates for your organization, HR managers can learn a lot from the marketing department. Let’s see some examples below regarding some creative recruitment tactics that make your firm stand out in the competitive market.
If you find yourselves in the situation of desperate wanting for the quantity or quality of applicantions, do not spend too much times rewriting your job description. Maybe what you are lacking is not a recruitment tactic, but a marketing strategy. These lessons here can help you build and execute more creative recruitment strategy, resulting in more and better staff by adding some flare of marketing.
1. Increase awareness among talent pool
It is undeniable that small company with little to no recognition are usually at a great advantage to attract talent compared to other well-known and long-established organizations. Everybody want to join a fancy company whose name is well-perceived by the public. This is one of the key reason for Google and Facebook to get high profile applicants so easily. As a less well-known company, you cannot expect a stream of high quality applicants just after one online job post. This is exactly when you need some help from marketing department.
For example, BBDO, an advertising agency that utilized its marketing experiences to come up with a creative recruitment campaign. Their “The World’s first napkin book” with exposure to young talented copywriters through lunch trays paper has resulted in high awareness among literature students.
The result was just incredible. One month after launching the campaign, BBDO received 15 times more applicants compared to previously normal recruitment campaigns.
2. Enhance the preference of working for you
With a marketer’s mind, any company leader knows that creating awareness is just the first step. Another important step should include instilling the candidates’ desire of joining your firm.
One notable example can be taken here surprisingly belongs to a defense agency. A UK government intelligence agency (GCHQ) has used video games to raise the excitement of working for a government agency that no one has ever thought of. They made their recruitment campaign in the type of a video game to directly target people belong to the 18-34 age group.
3. Be distinct from your competitors
It is not easy to be distinct from other companies in the same market. Recruitment advertising is a nine-billion dollars’ markets; however, almost all the job postings for high demand positions sound just the same.
While the positions you are in need of may be similar to other companies in the market, remember two things that can differentiate you from your competitors: Company culture and value.
With that in mind, Karmahire has renovated its standard ways of job advertising. The HR department has worked with the marketing department in order to create a special landing page just for recruitment purpose. With great focus into design and copywriting, there landing page has done a great job in showcasing their culture, working environment and highlighting what makes them unique.
In Vietnam, marketing may be a strange skill for recruiters and HR managers. Don’t worry, with the help of experts from Faro Recruitment Vietnam, your current recruitment plan will be backed with creative marketing ideas, allowing you to find the most suitable candidate for a long- searching vacancy.