Totally opposite to general belief, the era of career fairs are not over. In fact, they still play a crucial role in a comapany’s talent acquisition strategy. Organisations of all sizes in all fields can find them significantly useful.
Read through these points below to understand how employers can get great benefit by attending a job fair.
1. Get acess to an enourmous pool of talent.
Just by creating an information booth in a one-stop environment, you can meet dozens of interested candidates for just four a five hours. The more wonderful thing here is that you can combine some steps in the recruitment process togehter: screening the CV and do on-spot interview. Career fairs allow recruiters to communicate face-to-face with potential candidates, eliminating the uncertainty about what is written on their resumes right away.
2. Increase brand awareness
According to professional human resources executives, job fairs can be considered as a form of public relation for a company. Indeed, it is a smart way to make your brand name stand out in the job market, encouraging talents to find useful information and directly communicate with your real people, rather than via simple resumes.
Job fairs offer employers strong visual display, thus drawing a large number of people to your brand image. Job fairs play an important role in promoting brand image; and on the other hand, having a strong brand awareness is a key step to suceed in any public events including job fairs.
In addition, by participating in job fairs, company can benefit from having their brand name, logo and information attached to useful maketing materials provided by reputable universitíes or organisations. People who do not visit your information booth still manage to find out about your company’s vacancy through those materials.
3. Meet with exceptional candidates
Career fairs are a great way to communicate with a pineline of talents, and some of them do pocesss non-tranditional traits. For example, liberal arts students has developed a diverse and high quality skill set that not only meets the need of the recruiter, but also exceeds them in a surprising way.
4. Build network with other recruiters
The world of talent acquisition requires strong relationships and networkings. It is crucial for any recruiter to join and retain the networking actiivties with other recruiters and professionals in the field.
While the practices of networking has been made easier thanks to the development of social network and the Internet, face-to-face meeting still remains one of the most effective ways for communication. Job fairs serve as a wonderful bridge to bring individuals and companies together and mutually benefit them.
These are four reasons why job fairs are so important in a company’s talent acquisition strategy; however, it is not easy to make your company stand out in a job fairs. With the help of Faro Recruitment Vietnam, you will be able to benefit the most from a single job fair. Our area of service includes updating you with a list of relevant job fairs, preparing useful and attracting marketing materials, setting up an eye-catching booth, assisting your team in candidate screening and interviewing.