Product Manager

Skills required

Bachelor degree in Business/Marketing/Computer Studies or equivalent from a recognized institution.
At least 2 years of working experience in the in the IT industry in a sales &/or product marketing capacity. (P2 classification).
Must be willing to travel and meet customer.
Must have good presentation and communication skills (both written & spoken) in native & English language.
Independent, highly motivated, pro-active and result oriented.
Have experience working in Consumer Electrics, Business Development, Business Acumen, Product Marketing Management and B2B sales as well as technical engineering experience

What you will do

Product Management & Marketing (40%)

Market intelligence. Track, gather, analyse & report market trend & competitor activities.
Support all ATL (eg: advertising) & BTL (eg: public events) sales promotions implementation and administration. Review & analyse ROI.
Conduct sales training.
Price management. Channel pricing communications. Support price discount management.
Sales forecasting.
Timely & accurate market information to support decision making. Updated & accurate information on trade regulations & government policies.
Achieves set sales/marketing objectives both strategic & tactical. A & P expenditure within budget & policies.
Skilled & knowledgeable channel sales force.
Adherence to price policies & sales policies. Timely implementation of market pricing.
Timely & rationalized submission. Optimal channel inventory.

Channel development (35%)

Channel mapping. Identify, assess & appoint channel partners.
Conduct regular sales calls targeting top resellers.
Monitor storefront merchandising implementation at key retailers.
Capable & committed channel partners.
Achieve EVL & channel sales targets.
Top of mindshare amongst key retailers. Prominent brand & product display. Prominent & correct product messaging in the market.

Business development (25%)

Direct end user engagements of key large corporates & relevant market segments to assess needs.
Support channel partners for major projects/tenders. Engage key end user decision makers to establish competitive situation & promote winning preposition.
High brand recall. Updated & accurate information on market needs. Estimated sales potential.
Win major tenders.

Major challenges

Resolving channel conflicts eg: price war. Clear guidelines/policies and pragmatic enforcement to maintain channel motivation.
Identifying suitable channel partners particularly in emerging region/cities. Extensive market combing needed at beginning.

Key Decisions/Dimensions

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