There is no “one size fits all” resolution in the recruitment market today. According to the leaders of top technology company in the USA – Aberdeen Group, the best-in-class firms are nearly 30% more likely to take advantage of social media for recruitment. However, social recruitment is not solely a vehicle for job posting and boosting that post. With the help of Faro – leading recruitment consultant, company leaders can expect more from social media.
Firstly, branding and company reputation play a crucial role in talent acquisition. By using social media, you can viral the image of your business to potential candidates in a fast and easy manner. However, it is different from normal page posts where company highlights the quality of product and service to customers, you need to concentrate on delivering the message of corporate branding to target applicants, thus improving the positive image that your future employees have of your business.
Recruitment is all about branding. Rather than the quality of your product branding, or service branding, concentrate on the company or corporate brand. Improve the image that candidates have of your business.
It definitely takes time to execute a long term strategy to build company branding on the internet. It is crucial that you integrate your own website, other external website with popular social media to deliver the image of good employer. Putting more facts into the social platform by encouraging your current staff to write reviews and highlight the benefits, the fun of working for the organization. Wisely include this information with existing recruitment announcement, so that candidate can read and make application decision after realizing the brand benefits of joining your company.
At Faro Vietnam, our professional senior HR consultant will help you create a consistent and effective social media recruitment strategy, including:
• Promote better brand image to the right target sourcing applications with specific required skillset
• Align brand message consistently with the content on the social media. It is researched that 2017 has seen the biggest increase in spending to promote employer brand, requiring consistency across all online and offline channels.
• Identify your target talent, also social media audience. With years of experiences and in-depth knowledge into the market, Faro Vietnam will help you define the attributes that your talent is looking for, thus guiding and shaping relevant content for recruitment. For example, based on latest researches, we know that job security is one of the most highly ranked in job searches.
To sum up, a well-design talent acquisition strategy based on social recruitment is becoming a must in the modern era, helping brand to tap into the right source of quality talent, along with building and enhancing the relationships with more people in the talent pools. Equipped yourselves with latest recruitment analytics form Faro Vietnam, you can evaluate the performance of your existing strategy, creating a more consistent and effective social media strategy.