About the brand
The L’Oreal Group is widely regarded as one of the world’s biggest beauty and cosmetic firm, with the revenue each year of of €20.3 billion, establishing retail network in 130 brands with 27 sub brands such as the Body Shop, Maybelline and Garnier. To achieve a large number of 68,900 employees in 19 Research & Innovation centers, the organization widely and wisely use social network for recruitment campaign in various countries globally (as in India and the Philippines). SNS has been recognized as the main recruitment channel in the United Kingdom and the United States.
L’Oreal have a systematic branding approach on all Internet preferences across the countries they are operating. The websites are frequently updated with lists of available vacancies on the job section. However, there are some additional links to social network including the Facebook page of L’Oréal Talent Recruitment and L’Oreal Luxe TalenTube. They also make use of their LinkedIn and Twitter careers page.
The worldwide Facebook page named L’Oreal Talent Recruitment consists of global L’Oreal careers and jobs. Moreover, L’Oreal also developed other pages for some specific country. The page, regardless of its infrequent job posting, manages to achieve over 30,000 likes. It clearly shows that the job tab is working well in the brand’s talent acquisition strategy.
Another well performing Facebook page is the L’Oreal Grad Jobs UKI page, aiming to attract talent in the UK. The page does not have additional tab for recruitment like the worldwide page. However, it is frequently updated with contents about recruitment. The page is quite active with over 900 likes and real engagements, the number may be quite low since it focusses on attracting specialists.
On the other hand, The US page of L’Oréal Careers does have more like (almost 7,000 likes) without posting contents. It utilized the Jobs’ tab featuring the current opening positions, along with the tabs highlighting the missions and ideas of working for the firm in the US. The cover photo is highly appealing and the additional tabs are all designed in uniformed identity. This shows a good tactic to run a page without posting contents.
L’Oreal have dedicated accounts for recruitment in the UK (@LOrealGradJobs) and (@LOrealCareers), with over 1,100 and 3,500 followers respectively.
The L’Oreal Careers Twitter feed frequently engages with its 3,500 followers by regularly posting jobs with hashtag and news article about the firm. The SNS activities have also received some ‘retweets’ and ‘favorites’.
The UK Twitter feed also posts daily updates with activities such as campus visit and career support from L’Oreal. Using contest tweets is another popular way to attract talent, increasing the followers base since nearly 20% of all followers retweeting the contest tweets.
From the two social media channels above which L’Oreal use for recruitment purpose, it can be clearly seen that L’Oreal has been actively using social media for recruitment, and they do bring the brand with positive results. Their Facebook pages are very well branded although the company can make for use from them by posting more regular contents. At the moment, the giant beauty and cosmetics firm generally use their Twitter feeds to update content about job and recruitment news.
Using social media for recruitment is indeed a trend that a HR manager cannot meet to attract employees of the modern era. If you find this tactic unfamiliar, our experts of social media and recruiters at Faro Recruitment JSC will help you to carry out the most successful campaign.