Despite belonging to different departments within one organization, recruiters and marketers in Vietnam still do not have many things in common, lacking cooperation to perform an effective acquisition strategy. In the past, there was some element of marketing in recruitment but the modern market nowadays requires complete intertwinement.
Quality copywriting for job description.
One of the first marketing aspects that HR managers should take serious consideration is well-written job description. Similar to other advertisement, job description should be written by experienced copywriter in order to appeal to the interests of applicants. According to Jensen, recruitment specialist, “Writing a good description is indeed an art – it is the right mixture of human resources job and marketing task.”
Rather than including a long list of requirement and boring “humdrum” qualifications, an appealing job description should include reasons why it is a good career opportunity, featuring some of the most interesting elements of the work. Jazzing it up to attract a diverse candidate and other supplemental documental can be included in the next step of recruitment: the interview process.
Employers should put themselves in candidates’ shoes and figure out what would attract top talent to the vacancy. Then, a script should be carefully developed so that it would be in tune with potential applicant’s desire. It is crucial to have a JD which is well-written and engaging since it can be easily passed along among employees’ network, actively targeting passive job seekers, urging them to apply even if they are not searching for new job opportunities.
Marketing and Amplifying Your Brand
It is extremely important to have a clear, differentiated brand in order to ensure the success of a talent recruitment campaign. It is always your brand which comes first throughout the whole process of recruitment and in every interaction you have with potential staff. Therefore, HR managers need to make sure about how the brand message is being delivered and how well it communicates with candidates. In the new era of social media, companies need to create and update relevant contents such as blogs, social media posts, website articles to shape the perception of other people about your organization and your workplace.
It is undeniable that marketing in recruitment is playing a crucial role to any organization. There is not one individual activity or department that determine your business performance. But all of them combined, in long term, will. These activities performance are not easy to measure, especially for company without experienced HR department, especially when exact procedure to follow.
No matter how large or small your firm is, it is critical to integrate marketing support into talent acquisition strategy. By using the in-depth consultancy service of Faro Recruitment Vietnam, both your personal brand and employer brand would be supported by marketing, thus making your recruitment stand out from the market. Marketing can add great value to your hiring process, making your recruitment strategy more efficient. In that way, marketing can help you attract more candidates as well as clients in a cost-efficient way, filling more vacant position in a shorter time.